Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.