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blogosphere

E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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Advancing Insights - Keeping an Eye on Distant Events

The Blogosphere and the Corporation

James Cherkoff has an article, Modern Marketing in The Observer as well as on his site about the changing nature of media and the affects that social software is having on organizations. What's more, B. L. Ochman, has a post, Internet? Is That Some New Fangled Thing? that shows some corporations are clueless not only of the blogosphere but even of the net.

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The Pathology of Business Bullshit

Bullshit doesn't work in the blogosphere. So how do you negotiate the terms of your own surrender when you screwed up or do you let the blogospsher do it for ya?. In the case of Ketchum, a PR Brand Management agency, they got b-slapped in an nyc sec by the blogosphere. These guys didn't learn much since they were just coming off of the Armstrong Williams mess. Huh, I wonder if they are advising the Press Secretary Scott McLellan these days.

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Monitor the Blogosphere

I think this discussion from Doc Searls is worth following simply because of the diverse approaches to monitoring the blogosphere. Technorati and a couple of other organizations, including us to a lesser degree, are working on analytics and algorithms to find the pulse on any particular subject in the blogosphere.

 

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Taking action with their dollars.

I get really excited about all the new ideas I come across in the blogosphere but most of the people I know don't even know what a blog is. I usually give my 30 sec pitch and that's that. But if you take a look at what's happening with mainstream media (Donata Communications) and here (buzz machine) you get a clear picture of why self-publishing, blogging is taking off. What's more, social software will have a greater impact on society than TV.

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What's so productive about blogging?

You can find/discover ideas from the web/blogosphere and shape them into whatever or wherever they fit or makes sense. In this case, I am talking about a simple idea for businesses to interact with customers that has far-ranging implications on work and play.

Wikis, Weblogs and RSS: What Does the New Internet Mean for Business? from Knowledge@Wharton

The Internet may be entering a new phase:

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