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Web 2.0 and customer support

You know, the static ones with old information. Or one where you couldn't find the information you wanted? The kind where the customers needs were an after thought. I dread those. You see them all over the web. From small business sites to medium ones and even large company sites. They all suck.

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Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.

" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.

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The Power of Social Media

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

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CRM and Social Networking

Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.

Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRM

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Innovation is about payback

What we quickly found out is that there is a plethora of ideas - everywhere. We've learned a lot about the innovation process from those early days and James Andrew and Harold Sirkin tackle many of the things we've learned in their new book titled, Payback: Reaping the Rewards of Innovation.

From Wharton, "Podcast, BCG's Harold Sirkin on How Firms can Reap the Rewards of Innovation ". (reg req)

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Community Development and Management

If you are unable to attend this conference, check out our blog to learn more about social network software and community 2.0 for the enterprise. Here's a good blog post to start with, Community software and better tacit interactions.

Here's a podcast about community 2.0. Of course, most of the podcast is old news if you've been keeping up with our blog over the last three years.

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Social networking software gives business the blues.

Social Networking Software - Community Drivien Sites - Collaborative Tools

Creating communities, connecting people, sharing knowledge, capturing ideas, and spurring mashups scares the hell out of most organizations, businesses, and associations.

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Corporations As Complex Adaptive Systems?

E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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