Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.
There are six externalities that bring about change.
The Boiling Frog Syndrome: If you throw a frog into a pot of boiling water, h
Today, your brand is being watched, augmented, and de-located.
Jadgish Sheth has done some research, and thinks he has an answer.
The days of slow change are over. In fact, the market place is moving faster than most businesses can adapt. Globalization, deregulation, transparency, aging boomers, and new communications methods are forcing businesses to adapt or perish.
How can you achieve muliple objectives under these conditions?