Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.
Business development idea - the growing market for business social networking
"The simple answer is to be closer with their constituents.
What makes an online community work?
Here's a podcast for anybody wanting to understand the basics of developing a
These two articles from Harvard reflect what we've been talking about, along
Enterprise Blogs - Enterprise Blogs are a collection of blogs that are tied together using a shared content repository. Enterpise Blogs provide greater security, functionality, and taxonomies (structured vocabularies) as well as folksonomies (unstructured).
To get ideas - engage the wisdom of crowds, in ways you've never imagined possible. You can see this idea in action on del.icio.us and technorati.com.
Kathy Sierra from creating passionate users blog remarks on "The wisdom of crowds" ..."the wisdom comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group."