Enterprise Social Networking Blasting Off
Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.
"The social networking application market was relatively small in 2006, coming in at $46.8 million, a new study published by IDC reports. By 2009, however, this market will grow to $428.3 million creating a new application segment and establishing social networking as a new communications tool used for many purposes other than consumer socializing."
The report goes on:
"There are three social networking segments emerging. These include: self-service applications used by groups and marketing campaign teams; brand applications that focus on persistent customer engagement; and enterprise applications that provide more effective ways of working with customers, partners, and other external parties." (emphasis added).