I find myself on both sides of this idea when I'm listening to clients about
Understanding online communities, social media, social media tools, and social commerce are important to your business, and you need to spend some quality time using them to really get what they're all about. The power of user-driven tools lies in the using.
This idea has been around for some time.
What we quickly found out is that there is a plethora of ideas - everywhere.
Below is information on an innovation conference that I received in an email.