The NYTimes has an interesting article, Hollywood Clicks on the Work of Web Auteurs.
As the title implies, Hollywood is trying to find leverage on the net. One recent "web auteur" hit was, "Myspace, The Movie".
Social Media Tools web design website development sharing mashups xml open api's talent people opportunities the long tail web auteurs hollywood gate keepersHistory can help us answer this question. If you are old enough to remember a world before PCs, then you have an unfair advantage. (Nice feeling for a change, huh?) You have seen history repeat twice and are likely to see it happen again. The answer is The Dominant IT Company defines the landscape for Enterprise IT. Everyone else follows.
Social Media Tools drupal website application development Open Source CMS open innovation xml innovation change participation the long tail lock-down IT TCO security business use cases compliance complexity legacy applicationsInside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance. I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.
Social Media Tools drupal website application development Open Source CMS sharing enterprise mashups employees xml connecting marketing imagination marketing practices people brands performance the long tail targeting nichesThe idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc. Business managers and project teams should take notice because these social applications can help them improve customer service, product development, and information flows.
Social Media Tools drupal website application development Open Source CMS open innovation connecting change meaning markets scale consumers creative mass talent personal expression the long tailAssigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net. Enterprise social software will help them spot new business opportunities before the competition does, create a meeting place, be open to radical opportunities, break down silos, support experimentation, and enable managers to represent customers vis-à-vis their own organizations.
drupal website application development web design website development Open Source CMS connecting marketing branding strategy brands flat world orchestrating resources opportunities the long tailAdvancing Insights provides - social network software - digital publishing tools and services to businesses. Business managers and project teams use them as tools to improve innovation, productivity, and customer service. These tools are a class of social network software.
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