Connect people, places, and things to ideas and information.
Look up solstice from Doc Searls. His post is about what you find looking up information on regular search engines vs. what you find using Technorati. " The difference won't just be the number of finds (as Tristan Louis just studied), but the elements of time and people. Google and Yahoo look at real estate: sites. And at one moment in time: Now, or whenever they crawled a site last."
Technorati's tracks the web in real time for up-to-date, authoritative information.
Technorati=the high end. Google=the mass market.
All of the social networking applications and communities have many of the same aggregation features/functions of 3rd party blogging services (technorati, del.icio.us et al), which makes it ideal for an internal blogging platform. An organization with hundreds or thousands of internal bloggers needs the ability to search on the elements of time, people, and tags to spread and cultivate ideas across the business. What's more, every post is rss enabled with multiple feeds and combinations on tags, groups, departments, individuals, dates, etc. In other words, you can follow what's going on in your organization on a micro or macro level just by subscribing to rss feeds, using basic search, or using tag clouds .
Discovering gold in them, there hills! Start with my post from yesterday on Because markets are changing faster than businesses. If you take a look at site map & RSS feeds on our site, you'll see that we have rss set up for aggregated blogs, individual blogs, and depts. as well as a couple of misc. categories. Let me make it clear that internal markets for services and resources exist and function within organizations similar to external markets. So in the end, the ability to connect people, places, and things to ideas and information will drive the business in the 21st century.