In Seth's post The magic word, I think the confusion he talks about is pervas

Advancing Insights provides - social network software - digital publishing to

For any person that is interested in developing a website or any piece of software for that matter, they need to check out the oss projects that are scattered all over the net. Check out the leading tags on del.icio.us to get started.

How Linux Could Overthrow Microsoft by Charles Ferguson, from Technology Review.com - " With some improvements, the open-source model could even become the dominant global production model for software."