I'm trying to find a theme that connects the following posts.
Inside organizations, we have the longtail of ideas and information that need
There are six externalities that bring about change.
Today, your brand is being watched, augmented, and de-located.
From Co-Creation Trend 3: Control by Jennifer Rice from What's Your Brand Mantra? "There are millions of unpaid volunteers who want to help create products and content that they want to buy. Yes, it means relinquishing some control. But it also means an incredible amount of energy and momentum to the companies who are brave enough to work with it."