I snagged this article from wharton
Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.
This is the what and how of social information management
From an article in Computer World...
Although the Wharton experiment is on "wisdom of crowds" ideas for business m
Below is information on an innovation conference that I received in an email.