Business development idea - the growing market for business social networking
Trends in social networking.
From the NY Times,
People everywhere have mind-boggling ideas and compelling stories to tell. They want to improve themselves, their jobs, the world. We make it easy for people to give voice to their crazy ideas and to share their iridescent stories with others using enterprise web 2.0 and social software applications.
This is Open Innovation - What we've learned from the open-source movement and the blogospshere is that people want to contribute to endeavors of mutual benefit.
Today, your brand is being watched, augmented, and de-located.