The Power of Social Media
" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to [email protected] about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."
"The Power of Social Media: Only the Tip of the Iceberg?" from Knowledge at Wharton.
Check out this video from MarketingProfs. It explains social media and how businesses might use it.